About

About

About

Hello, my name is Alexandra Velez.

Hello, my name is Alexandra Velez.

Hello, my name is Alexandra Velez.

I’m a design leader, product designer, and bookworm.

I’m a design leader, product designer, and bookworm.

I’m a design leader, product designer, and bookworm.

Career journey

My tech career spans 15+ years. The last 9+ years have been focused on UX/UI, product design and UX leadership. What sets me apart is my passion for design operations, transformative guidance, and driving product led growth.

Design operations

I am passionate about helping design organizations achieve greater levels of velocity to build customer centric experiences that remove friction and infuse ease into a product. The value of UX is influenced greatly by UX processes and UX tools. With the right methods in place, UXers can articulate UX impact to business objectives.

Transformative guidance

There is joy in empowering others to unlock their potential, overcome challenges, and achieve breakthroughs they once thought were out of reach, while building confidence through mastery and growth. As a kind, insightful, and thoughtful leader, I deeply enjoy seeing people self-actualize in capabilities and soft skills.

Product led growth

With the right combinations, it becomes much easier to calculate UX metrics that support essential departments in marketing, sales, product, services, and customer service. When harnessed to its fullest capabilities, UX can amplify the success of the company in tangible and clear ways to demonstrate product led growth.

By overlapping my strengths in analytical, action, and achievement, I am focused on making better experiences at every level to benefit all stakeholders in the product design process.

Expressive. Innovative. Strategist. Leader.

Expressive. Innovative. Strategist. Leader.

Expressive. Innovative. Strategist. Leader.